One of the most under-appreciated aspects of branding is product packaging. Setting up your branding and marketing game with custom packaging that makes a good first impression matters the most to your target customer. Whether you are about to launch your first product or have several years in business, the tips below can help you know how to make a good first impression with product packaging.
Choose an eye-catching packaging design
The last thing you want is for your product to blend in with thousands of others in the market. Your product packaging should stand out from the rest on display. Choose a bold eye-catching packaging design that captures people’s attention. Bright colors, clear descriptions, and glittering patterns can help to show off your product to your target customers.
It is time to think inside the box
The way you pack your product within the custom package is another great way to make the first impression. The thoughtful arrangement or positioning of the product within the box shows an emphasis on quality and detail. The use of carefully chosen wrapping paper, ribbon or string sends a sentimental message to your existing and target customers.
Create an awesome label
Don’t forget about the label. Add visual impact to your product packaging with custom-made labels. There are several different options available to choose from. A carefully designed label not only shows your customers that your company cares but also takes serious attention to detail and quality of the products you sell. Whatever product you are selling, make sure the label is printed by a full-color digital printer.
Keep it clear and simple
You may have a lot of valuable information about your product on its packaging, but if you overload your target buyers with every detail, they may miss the most important information. Make sure any written message you include on your product package is clear and straightforward.
Size also matters
You won’t make a good first impression with your brand if your package is too small or too large. If you are selling a product that comes in three different sizes, instead of designing three separate packages, you can create one package to accommodate all three. But make sure you are savvy with the design and economical with the package dimensions.
Make it shareable
If your product is of high quality, most likely the buyers will tell their family and friends about it. This is the same with product packaging. If the product is presented in attractive clear packaging, most of your customers will share the photos of the packaging on Facebook, Twitter, and other social media sites.
Are you looking for custom packing?
Dunwiddie Custom Packaging can help you sell more products through innovative sustainable custom product packaging. We design, develop, and distribute custom packages for all types of consumer products. Get in touch for a free quote.